Marco Pollo!
November 21, 2010
Branding of livestock was a common practice to indicate ownership. It entailed burning a mark on livestock using a hot iron.
The unique branding meant cattle could graze freely on the free range of the American West. This allowed cowboys to separate the cattle easily at round -up time for the market.

It is no coincidence that the term branding is used heavily in the marketing world to describe a company’s presence. Chick - Fil- A (the second largest chicken based fast food chain in the U.S.) has made a huge branding impact by their "Eat Mor Chiken" campaign, created by the Dallas based Richards Group.
The slogan has taken a beef icon of a cow trying to reform American food by insisting the public to simply, Eat Mor Chikin.
Very Clever and very much Branded!
Buying into the community is an integral part of your company branding. A company should be asking daily, "Are we reaching our target audience?"
Chick-Fil- A uses marketing techniques such as play on words, culture specific jargon, and the use of other languages. An example is a  billboard in a heavy Latin market in Tampa saying "Marco Pollo."

Another reason Chick-Fil-A has had continued steady growth is not by sheer luck but every move they make is calculated and every move is in a committed direction. 
In the Fall of 2010, the first Chick- Fil-A in Idaho opened at Boise State University. Guess who is the first team to play in the Chick-Fil-A kickoff classic that wasn't from the SEC or ACC in 2011? Answer: Boise State University

No wonder Chick-fil- A is a brand that is easily separated from the market just like in the days of the Amercian West. How is your company separating from the market?